Broadway Gaming Sister Sites: All Ten Brands

Broadway Gaming Limited holds Gambling Commission account 39075 and runs ten brands under it. Every one is listed Active on the Commission’s own register, and nine of them are also registered as trading names, which is a level of disclosure most operators this size do not bother with.

If you arrived looking for Glossy Bingo’s or Dotty Bingo’s sister sites, the list below is the whole family, taken from the register on 26 August 2026 rather than from another directory.

The ten Broadway Gaming brands

18+. T&Cs apply. If gambling is causing you problems, the National Gambling Helpline is on 0808 8020 133.

They are the same casino in different colours

The most useful thing to know about a network this size is how little varies between the brands, and here we can show it rather than assert it, because we reviewed two of them separately before we knew they were siblings.

Not similar. Identical, on every figure we record. The two brands were scored independently, weeks apart, and landed on the same number because there is nothing between them to score differently.

This is what a white-label platform looks like from the outside. One operator buys one games package, one payment stack and one bonus engine, then wraps it in as many front ends as it can find names for. The artwork, the tone and the audience change. The maths does not.

The practical upshot: if you did not like the 2-day bonus expiry at Glossy Bingo, you will not like it at Dotty Bingo either, and moving between the ten brands to find better terms is not a strategy that can work.

What each brand actually is

The names do not all announce themselves, so here is the split. Six are bingo-led and four are casino-led, judging by the brand names and the trading names registered with the Commission.

Nine of the ten are also registered as trading names on the same account. A trading name registration is the step that publicly ties a brand to a licensee, and it is optional in practice: plenty of operators run brands without registering the name, which is exactly what makes their networks hard to map.

How to check a casino’s network yourself

You do not need a sister-site directory for this, and directories are wrong often enough that it is worth knowing the method.

1. Go to the Gambling Commission’s public register and download the domain names file. It is a plain CSV of account number, domain and status.
2. Search it for the casino’s web address. You get its account number and whether that address is Active, Inactive or White Label.
3. Search the same file for that account number. Every other row is another brand on the same licence.
4. Search the businesses file for the account number to get the company name.

That is the whole method, it takes about a minute, and it is the regulator’s own data rather than anyone’s guess. It also answers the question directories get wrong most often, which is whether a brand is still trading. A domain marked Inactive is a closed casino, whatever a listing still says about its welcome offer.

What sharing a licence actually means for you

Sister sites are usually sold to readers as a way to collect more welcome bonuses. That is the least useful thing about them. Four things matter more, and all four follow from these ten brands sitting on one account.

• One self-exclusion does not cover the others. Excluding yourself from Glossy Bingo does not exclude you from Dotty Bingo or the other eight. Only GAMSTOP does that, across every British-licensed operator at once, and it is free.
• One complaint route covers all ten. They share a licensee, so they share an alternative dispute resolution provider and the same regulator. A dispute at any of them escalates the same way.
• KYC documents are usually shared. Verifying at one brand on a shared platform often means you are already verified at the next, which is convenient and also means a closure decision can follow you.
• The games and the terms travel. Brands on one platform generally run the same library and the same wagering structure. The theme changes far more than the maths does.

A small network, run tidily

Ten brands is modest, and the way it is registered is worth pointing out because we spend a lot of time on operators who do the opposite.

Broadway lists ten domains and all ten are Active. There are no dead addresses parked on the account. It has also registered nine trading names with the Commission, which is the step that ties a brand name to a licensee in public.

Set that against Jumpman Gaming, an operator we looked at because one of its closed brands still draws search traffic. Jumpman’s account carries 229 domains: 18 Active, 80 Inactive and 131 White Label, and zero registered trading names. Both are licensed, both are legitimate, and they are completely different kinds of business.

The two domains that moved

Two brands on the Broadway list appear twice on the register, under two different licensees.

These are the only two domains anywhere on the register that are Inactive under Jumpman and Active under Broadway. A third Jumpman address, madamriches.com, does not appear under Broadway at all but permanently redirects to Glossy Bingo.

The register records licensing rather than ownership, so we are not going to describe that as a sale. What can be said is that three addresses have moved from one operator’s orbit to the other’s, and the direction is consistent.

Checking any of this yourself

The Commission publishes the register as four downloadable files, updated daily: businesses, licences, trading names and domain names. Search the domain names file for a casino’s address and you get the account number and its status in one line. Search the businesses file for that account number and you get the company.

It takes about a minute and it settles questions that sister-site directories get wrong routinely, including which brands are still trading. Every figure on this page came from that source on 26 August 2026.