London Bet Sister Sites: A One-Brand Licence in Cardiff

London.bet has no sister sites. Thistle Bet Limited, a Cardiff company, holds Gambling Commission account 66162 and runs a single live domain on it: london.bet. The only other name ever registered to the account, thistle.bet, is inactive. Account 66162 has been licensed since 19 March 2025, so London.bet is one of the newer bookmakers on the British market.

London.bet at a glance

Register and Companies House checked 3 October 2026.

Why there are no London.bet sister sites

A sister site, in the sense that matters to you, is another brand on the same Gambling Commission account: same company holding your money, same verification, same complaints process. Thistle Bet has one brand. The second domain on the account, thistle.bet, carries the company’s own name and is marked Inactive, so the business trades only as London.bet.

The footer matches the register exactly. It names London.bet as a trading name of Thistle Bet Limited, company 16120667, at 2 Alexandra Gate in Cardiff, licensed in Great Britain under account 66162.

18+. T&Cs apply. If gambling is causing you problems, the National Gambling Helpline is free on 0808 8020 133.

The Playbook question

London.bet says its platform is built on Playbook Engineering technology. If that name rings a bell, it is probably because of Playbook Gaming Limited, which ran seven British betting brands and was fined £250,000 before surrendering its licences in November 2025. That story is on our Playbook Gaming page.

A platform supplier is not a licensee. London.bet’s licence belongs to Thistle Bet Limited, the register shows no action against it, and nothing on the register connects account 66162 to Playbook Gaming Limited. What a shared platform does tell you is that the site will look and behave much like other bookmakers built on the same system, with similar markets and a similar cashier.

Who is behind Thistle Bet

Companies House lists four directors, including David Edward Lovell, who founded the company in December 2024, and Roger Creyke, appointed in April 2025. Since April 2025 the company has had two corporate shareholders, Apocalozzo Limited of Cardiff and Blackthorn Gaming Limited of Colchester, each holding more than a quarter and no more than half.

Is a bookmaker this new safe to use?

A new licence is not a warning sign. The Commission checks the company, its owners and its finances before granting one, and this licence covers everything London.bet sells. What a new operator does not have is a track record: there are no years of complaints, payout reports or past settlements to judge it by.

So play it the way you would any new bookmaker. Verify your account before your first big win, keep your first deposits modest until a withdrawal has gone through, and read the bonus terms on the site, because London.bet promises a clear breakdown of every bonus requirement.

• Complaints go to Thistle Bet Limited first, then to the dispute service named in its terms.
• GAMSTOP applies, as at every licensed operator.

Other one-brand bookmakers

BetAhoy is another recent single-brand licence. For bookmakers with a family of brands behind them, see Betfred, Ladbrokes and bwin, or browse every network we have mapped.